Once upon a time….

By Posted in - Uncategorized on April 30th, 2016 1 Comments DB_Growler_Throwback_980x523

…a long time ago, two brothers named Curt and Andy Dale home-brewed together, won a couple of awards for their creations, and mused about one day having a little brewery to call their own. Well in 2003, Curt had the opportunity to open a brewery, so he did, and he called it Dale Bros Brewery, which had a really nice ring to it. In 2007, beer’s siren call pulled Andy to California and he joined forces with Curt to expand operations.

By 2014, the brewery had grown to the point where the brothers decided it would be a good idea to trademark the company name. So they sent off an application to the Trademark Office… and it came back DENIED. Turns out there was another Dale in craft brewing, and in all fairness, he got here first.

So after moving through the stages of grief, much hand-wringing and a little self-flagellation, the brothers decided that the best thing to do was to change the name of the company. (After all, they didn’t want to change their last name — that would have just been weird.) So they thought and they thought and they thought some more (together with their good friends the creative geniuses at Echo-Factory) and they finally decided on the name… Last Name Brewing — get it?

We like it because it refers back to our company’s origins, but also because we liked the idea that it really could be anyone’s last name – maybe even your last name. Because it’s not really about the name. It’s about the beer.

One of our brewers likes to joke that we chose it because it was the last name available for trademarking in beer. And we hope it’s the last name we ever have to give our company.

So that’s it. That’s all of it. That’s the whole story. Call us what you want, we’re still the same people making the same great beer.

Cheers!

(1) awesome folk have had something to say...

  • Dale Ottley - Reply

    June 3, 2016 at 6:14 am

    Do you still have any Dale Bros. psraphanalia around? My name is Dale and I loves supporting your brewery because of that. But now that you changed your name, the old name stuff are collector’s items now and I want to grab stuff before it’s too late. Please advise. Thank you.

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[LAST NAME] Brewing is for beer-lovers 21 and older.